ITSU X GOK WANMay 17, 2021
ITSU teamed up with legendary stylist & foodie cook, Gok Wan for Itsu’s first ever TV ad.
In this campaign Gok teamed up with itsu, an Asian-inspired healthy food brand, to create some easy delicious fusion recipes – perfect for lunches whilst working from home. Elise shots all the photography for the campaign and you can currently see them in all itsu’s stores windows, in outdoor advertising, PR and on social media across the UK.
The campaign featured Gok in his kitchen cooking easy Asian meals with the chain’s frozen gyoza and Brilliant’Broths offering.
“Gok has been a regular in our restaurants for years, so last year we finally invited him to itsu HQ to try our Gyoza and Brilliant’Broth – he was totally blown away (his words, not ours!). A few weeks later we were shooting the campaign in his kitchen,” Itsu founder Julian Metcalfe said.
“Gok is the perfect partner for it: he has a genuine passion for Asian cooking. Who better to bring our ‘eat beautiful’ mantra to life?” Itsu founder Julian added.